How to make a catchy jingle

1. Understand your product - You have to know what you sell, it's history, brand evolution, its uniqueness and how it stands out. Understand what the company has to offer, build around something unique or special about the product or service.

2. Keep it simple - You need to keep the song simple. The tune and lyrics should be simple so the people can remember it easily and choose words that are easy to understand.

3. Incorporate the brand's name - Make clever use of the product's name, where possible, If the product's name is too long, use words that will remind people of the brand.

4. Make it easy to sing - Use repetition of words. Use rhyme. This makes it easier for people to hum the jingle. The words should be such that it's easy to recollect and recite the jingle. Also, the tune should be easy to recall. Great if it's so impactive that people find it difficult to get it out of their heads.

5. Use figures of speech - Experiment with hyperbole (to exaggerate your idea to a small extent) and puns (to add a fun element). Use repetition to create an impact. Use similes for comparison. Try to make it different.

6. Consider the competitors - Find the product's competitors, study their advertising strategies, look at the jingles or slogans they use. Ensure that your jingle does not sound similar to theirs. 

7. You should be able to write well to come up with good words that can go together, be given a tune to, and best describe the product/service that the jingle is about.

8. Use words that will make an impact on the consumers and tell them about the product or service and what makes it different from the others in competition. End the jingle on a positive note.

9. Strike a balance between being too creative and too simplistic.

10. See that your jingle doesn't confuse the buyer, or it might result in an increase in the sales of your competitors' products. You don't want that.

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1. Watties Tomato sauce advert -  10/10, I gave it a 10 because it fits the ad well and they use repetitive words so the words will get stuck on their mind.

2. Coca-Cola 1971 Hilltop - 10/10, because they use their words cleverly and they make it as cheerful as possible.

3. McDonald's advert - 9/10, maybe they can have more lyrics apart from that it's good.

4. Tip top fruju 1993 advert - 10/10, it's enjoyable and they make it clear what they were selling and the tune is good too.

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-What am I learning? 
     I'm learning about jingles on ads and how to make jingles catchy how to attract costumers.

-How does this work show my learning?
     This work shows my learning by showing the ways of how to make a catchy jingle and some examples of catchy jingles.

-What am I wondering?
      I wonder if how they got the idea to create a song and where did they get the idea.